Program Details – Graduate Certificate in Marketing Analytics

The Graduate Certificate in Marketing Analytics curriculum requirement is a minimum of 12 credit hours as per details given below.

Required Core Courses (6 hours)

  • MKTG 5733 Introduction to Marketing Analytics
  • MKTG 5743 Advanced Marketing Analytics (Prerequisite—MKTG 5733)

Choose an additional 6 hours of electives from the following:

  • MKTG 5243 Base SAS Programming for Database Marketing
  • MKTG 5500 Current Topics in Marketing Analytics (series of 1 or 2 credit hour classes)
    • Web Analytics and Digital Marketing
    • GIS Applications in Marketing
  • MSIS 5303 Prescriptive Analytics
  • MSIS 5633 Business Tools and Tech